How to Network Without Becoming a LinkedIn Influencer
How to build a high-leverage network without posting “thought leadership,” sending spam, or eating bad cheese at networking events.
Most executives operate under the false assumption that there are only three ways to build a high-leverage network.
Option A: You cosplay as a “LinkedIn Influencer,” posting platitudes about leadership at 8:00 AM everyday, hoping the algorithm blesses you with inbound leads.
Option B: You send vapid, “let’s connect” spam messages that are rightfully ignored by anyone with real authority. Seriously, I have over 400 of these right now—why are you wasting your time?
Option C: You go to in-person mixers, wearing a sticky note name badge, practicing your elevator pitch while eating bad cheese and praying no one talks to you.
Let’s call this what it is: Chewing glass.
It is painful, it is inefficient, and worst of all, it signals low status—because let’s be honest—the top senior leaders don’t have to do this.
People chase them.
If you are chasing people, you are—by definition—below them in the power dynamic. The market can smell the desperation of “Just checking in!” email from a mile away.
But there is a fourth way.
It is a silent, surgical approach used by the best sales professionals in the world (credit to Jordan Crawford on this one).
It is called the Permissionless Value Proposition.
Or as I like to call it, giving more than you expect to get in return—without asking whether you should.
Just do it.
Instead of asking for a meeting, you deliver a custom “micro-gift” of insight so specific and valuable that they would pay to receive it.
This is how you build a reputation as the executive who always delivers value, without ever posting a single “thoughts on leadership” thread.
Because, if you’re actually leading in a senior leadership position—ain’t nobody got time for that!
The Biology of the “Cold” Outreach
To understand why traditional networking fails, we have to look at the hardware—your brain.
The human brain is a prediction machine designed to keep you alive. When a stranger approaches you—whether in a dark alley or a LinkedIn DM—your Amygdala (the threat detection center) immediately tags the interaction as a risk.
Do I know this person? No.
Do they want something from me? Yes.
Verdict: Threat (or Nuisance). Delete.
When you send a cold connection request, you are literally triggering a biological defense mechanism in your target.
You are fighting millions of years of evolution that screams, “Stranger = Danger.”
If you’re dialing for dollars—God bless you, but please recognize how you—and 10 to 15 others that look like you everyday—make our lives worse when you call us and follow up with an endless email drip.
You cannot win this fight with a “better subject line.” You have to bypass the Amygdala entirely.
To do that, we are going to leverage two psychological principles:
The Mere Exposure Effect: The more we see a face, the more we trust it (provided the context is neutral or positive).
Pavlovian Conditioning: We are going to train your target’s brain to associate your headshot with a dopamine hit of high-value insight.
We aren’t going to “network.” We are going to engineer familiarity.
Here is the protocol.
Phase 1: Stop Shooting Yourself in the Foot (Sanitize the Asset)
Before we launch any offensive operation, we must secure the perimeter.
Right now, your LinkedIn profile is likely a liability. It is a “resume graveyard” listing every metric, role, and skill you’ve accumulated since 2012.
You think you are showing “breadth.” In reality, you are creating noise.
If you are positioning yourself as a transformative leader for your next chapter, your history is often “bad debt.”
The Problem: Over-sharing metrics that don’t matter to your future target creates cognitive friction. If you are a VP looking for a CRO seat, listing your SDR metrics from ten years ago doesn’t help—it dilutes your seniority.
The Fix: Trim the fat.
Broad is better, especially if you are transitioning from what you used to be known for to what you want to be known for next.
Remove the granular details of past roles that don’t align with your future narrative. Delete the skills that position you as an “executor” rather than a “strategist.”
Your profile should not be a history book. It should be a landing page for the specific problem you solve—and align more to your future, not your past—without being deceitful.
Phase 2: Target Acquisition (The List)
Now that the asset is clean, we stop networking and start targeting.
Your ability to go outbound with your approach is critical—especially when the phone stops ringing like it did back in 2021.
The higher you climb the ladder, the more targeted you must become, until you hit the tipping point of becoming so well known that you can ease off some.
Note: You never ease off entirely. Relationship building must be proactive. It must become a habit that you stay disciplined with. You must always put irons in the fire, or develop pipeline, sort of like an insurance policy for the next time you need to switch roles, or explore something new.
Imagine the next time you’re out of work only being 3 months instead of 15—think about the return on the time you sink into developing those relationships proactively.
I digress.
Most executives spray and pray. They accept connections from anyone and send requests to everyone. This is low-leverage activity.
Instead, we are going to borrow a tactic from Account-Based Marketing (ABM).
We are going to build a Target Account List.
Step 1: Define the Territory Go find the list of companies that best fit your mark.
Maybe it’s the “Top Startups in Austin.”
Maybe it’s the “Fortune 500 Manufacturing” list.
Maybe it’s simply a list of 10 companies you admire from afar.
Do not overthink this. Build the list.
Step 2: Identify the Targets Scour the leadership teams of these companies on LinkedIn. Look for 5-10 leaders at each organization who match your peer group or sit one level above you. Or pull a Gemini or Perplexity deep research report on the company and active executives to get more ideas flowing.
But here is the filter: Look for the leaders who publish content.
You cannot execute this strategy on a “ghost” who hasn’t posted since 2019. You need targets who are active in the feed—whether that be LinkedIn, X, Bluesky, Instagram, Facebook, Substack—or a Slack community you’re a part of.
For the sake of this article, I’ll concentrate on LinkedIn.
Step 3: The Silent Surveillance Once you find them, do NOT connect.
Do not send an InMail.
Do not send a “warm” note.
Do not touch the “Connect” button.
Instead, hit Follow. Then, hit the Notification Bell on their LinkedIn profile.
This ensures that the moment they post new content, you get a notification.
This is not stalking; it is Market Intelligence. You are setting up a listening post so you can add value exactly when it’s most relevant.
Now, we wait.
Phase 3: The Pavlovian Protocol (Conditioning)
This is where the discipline comes in.
When that notification bell rings, you do not DM them. You do not ask for a favor.
You engage in Strategic Conditioning.
Your goal is to show up in their comments section consistently for 4–6 weeks. But you cannot just post “Great share!” or “Agreed!”—that is more noise. That gets filtered out by the brain as irrelevant.
You might as well be using an AI bot—and trust me, we know exactly who you are.
You must deliver a Permissionless Value Proposition.
The Tactic: Read their post. Find a specific angle where your expertise adds depth, nuance, or a counter-intuitive risk assessment—otherwise don’t comment.
The Execution: Leave a comment that is a “micro-gift” of insight.
Instead of: “Great point about scaling sales teams.”
Write: “This resonates. We saw something similar at [Previous Co], but the breakage point wasn’t the headcount—it was the onboarding velocity. Curious if you’re seeing that bottleneck too?”
Why this works: You are training their brain to recognize your headshot.
By showing up consistently with high-value contributions, you are leveraging the Mere Exposure Effect. You are moving from a stranger to a familiar peer in their neural map.
You are effectively paying deposits into the relationship bank account before you ever attempt a withdrawal.
Do this for 4–6 weeks. Unless a natural back-and-forth conversation erupts in the comments (which is the jackpot), stay in the feed.
Build your relationship equity and learn what really matters to your peers.
Phase 4: The Precision Strike (The Conversion)
After a month of consistent value, the dynamic has shifted. You are no longer a cold lead. You are a warm familiar. And we all know how much more successful warm contacts convert.
Now, you wait for a specific trigger—a post that hits dead center on your expertise.
When that post lands, you move to the inbox.
You send an email or a connection request with a note. But because you have done the work in Phase 3, this is no longer a pitch. It is a continuation of an existing narrative.
The Script:
“Jacob — your last post on [Topic] hit hard. I just went through a similar restructure and ran into the exact issue you mentioned regarding [Specific Detail].
“Curious if you’ve thought about [X] as a solve? Open to chatting for 15 mins to compare notes?
Alternatively — I have a friend who just solved this at [Company]. Happy to queue up an intro if valuable.”
Why this converts:
Recognition: They know your face from the comments. The Amygdala stands down.
Relevance: You aren’t asking for a job; you are offering a peer-level exchange of ideas.
Low Friction: You offered an alternative (the intro) that proves you are a giver, not a taker.
You position yourself as valuable before the first conversation even happens.
The ROI of Silence
Stop trying to be loud. Start being surgical.
You do not need 10,000 followers to land a $500k role. You don’t need to be an influencer.
You need 5–10 deep, high-trust relationships with the people who actually hold the keys—and you must focus on increasing the number of high-trust relationships through your disciplined habit toward providing value.
For top networked executives, it’s not uncommon to have 300-500 other senior leaders they can call upon at any given time. Trust me, we flock together because we recognize how important we all are to one another.
Most executives view networking as a tax they have to pay—a painful, awkward cost of doing business.
If you treat it that way, it will be.
But if you treat it as Asset Management—if you sanitize your profile, build the target list, and invest the capital of your insight before asking for a return—it becomes your highest-leverage activity. And it compounds throughout your career.
Stop chewing glass. Stop shouting into the void.
Pick your targets. Train their recognition. And let the compounding interest of “Permissionless Value” do the heavy lifting for you.
Need help applying this? Upgrade to paid for monthly live sessions with Jacob.
Stay fearless, friends.
This is the way. Micro marketing touches to become familiar and earn the right to connect, have a conversation, and build the foundations of a relationship.