The Trust Engine That Accelerates Everything

In high-stakes situations, perceived risk kills deals faster than perceived value closes them.

When decision-makers evaluate you—for a role, a partnership, or a major initiative—they're silently calculating risk before opportunity. Credibility—your perceived combination of competence, character, and leadership capacity—directly reduces this risk equation, accelerating decisions and expanding what's possible in every negotiation.

I once worked with a CRO who couldn't understand why he kept getting passed over for executive roles despite his exceptional credentials. In reviewing his interview patterns, we discovered he consistently deflected accountability for past failures and framed challenges as organizational problems rather than leadership opportunities.

This subtle pattern destroyed his character credibility despite his technical competence. 

The TLDR takeaway—he perceived as arrogant.