Control How You’re Perceived and Rewarded

Great work doesn't speak for itself. It gets interpreted, categorized, and valued based on how it's positioned—whether by you or by others.

If you don't intentionally position your value, others will do it for you—often at a fraction of your true worth.

This positioning trap catches even the most talented executives.

Stay in one role or company too long, and you'll carry the baggage of early impressions. The junior analyst who made a critical mistake five years ago remains "unreliable" despite flawless performance since. The technical director who's developed strategic vision still gets labeled "tactical" based on perceptions formed during their first year.

I bet you’ve felt this before.

The growth you've experienced becomes invisible under the weight of outdated positioning and impressions that define the perception of your reputation.