Never Negotiate Against Yourself

"How much money do you want?"

"What's your number?"

"What's it going to take?"

Your answer to these questions can be the difference between zero and $15 million at exit. Between retiring at 45 and never retiring at all. Between your kids attending Ivy League schools or no school at all.

I've led hundreds of negotiations for executives, many with 7 and 8+ figure deltas at stake.

I ran a poll about how to answer the question, "How much money do you want?" — and 77% of executives responded incorrectly.

When 3 in 4 executives answer basic negotiation questions catastrophically wrong, I know there is a significant financial opportunity for you and other Execs and the City readers to grab hold of.  

After all that back-and-forth, one truth remains constant: how you handle compensation questions will make or break your career.

Before you dive into the deeper read, I must note that I am concentrating on number values, as money is the universal language of perceived value.

However, money is simply one…